Myrtle Beach · Short-Term Rental Benchmark

The bedroom-normalized truth about Myrtle Beach RevPAR.

RevPAR on its own is misleading, because it says nothing about unit size. A 4-bedroom home always out-earns a studio, even when the studio runs a sharper process per room. So we adjusted for it: revenue per bedroom, per night, across 58 Myrtle Beach property managers.

Top operators
~$92
/ bedroom / night
Median
~$70
/ bedroom / night
Bottom quartile
~$59
/ bedroom / night

That spread is real money. For an operator in the bottom quarter, closing to the median is about a 19% revenue lift, roughly $8,000 a year on a single 2-bedroom home. Same market, same guests, same nights available.

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Size-adjusted view

Where operators land, adjusted for home size.

Across most markets, bigger homes earn a little less per bedroom, the usual diminishing return to size, and the line here slopes down slightly. But size explains very little: only about 1% of the gap between operators. Most of the gap comes down to execution, how they run revenue management, which is why two operators running similar-size homes can land $40+ per bedroom, per night apart. The gap is revenue management, not inventory.

$0 $50 $100 $150 1 BR 2 BR 3 BR 4 BR 5 BR Average bedrooms per unit RevPAR per bedroom ($)

Each dot is one Myrtle Beach property manager (58 total). Dot size ≈ portfolio size. Bedroom-normalized.